![]() Instead of muddling your ideas with complex and technical language, find the simplest and clearest way to communicate what you want to say. “If you care about being thought credible and intelligent, do not use complex language where simpler language will do.” If you want people to believe in your idea, make it simple and memorable and then expose people to it many times. Repeated exposure to ideas, even if they are not true, makes us more likely to believe the ideas and find them credible. Authoritarian institutions and marketers have always known this fact.” “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. You’ll learn about priming, anchoring, loss aversion, and ego depletion.īuy this book on Amazon(Highly recommend)Īccess My Searchable Collection of 100+ Book Notes Key Takeaways Repeat yourself ![]() ![]() Kahneman introduces you to the two systems of human thinking, the fast and intuitive System 1 and the deliberate and logical System 2. A great intro to the psychology of decision-making and judgment. ![]()
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